Site Branding Banner 2-01.jpg

Brand Assets

color

Download Swatches

30% Opacity Increments 

Alpine Blue

RGB

499FB5

PMS

7459 C

CMYK

70, 22, 24, 0

Primary Color

Alpine Dark

1E1E1E

RGB

PMS

419 C

CMYK

72, 66, 65, 75

Secondary Color

Alpine Red

7C1E20

RGB

PMS

1815 C

CMYK

31, 95, 89, 38

Alternate Color

Alpine Red

7C1E20

RGB

PANTONE

1815 C

CMYK

Alternate Color

31, 95, 89, 38

Alpine Red should be used sparingly, do not use any other colors unless given explicit approval by Alpine Air’s Art Director. Alpine Air’s aircraft and conversions are designed with precision, so the brand should reflect that. Please use the examples provided in this branding guide as a reference.

 
 

components

Download Components

Blueprint Grid

Dash Pattern

Accent Lines

This hairline grid should be used to portray a blueprint, to emphasize precision, knowledge, and advancement of Alpine Air. When creating marketing material this background should be used sparingly and with care, do not to overuse it. The grid should fade out and only fade toward the bottom, always use the Alpine Blue for the grid itself over top of Alpine Dark or White. The accent lines along with blueprint grid should always be a hairline thickness and should not be scaled too large. Another design element to be utilized is the dash pattern with the precision accent lines you find to the left. These should be used as secondary elements to symbolize drawings on a blueprint. All elements should be designed with 90° and 45° angles. All lines and blueprint markers should utilize hard square edges, while the dash pattern uses round edges. Use the example above as a reference.

logos

Download Logos

The Alpine Air logos should only be used with the official colors stated above in addition to white (RGB# FFFFFF). In certain circumstances, the logo can be used in solid white and solid Alpine Dark. Never use any other colors on or as a background to our logo. The examples apply to all versions our logo, never stretch, deconstruct, rotate, fill, edit or change the Alpine Air logo, we like it how it is! Please don’t use our name, logos, (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. These same principles apply to any sub brands and or logos used or managed by Alpine Air.

Avoid using the logo on busy backgrounds.

Avoid using old versions of the logo.

Avoid using logo on contextually colored background.

Avoid stretching or compressing the logo.

Avoid rotating the logo.

Avoid filling or adding colors to the logo.

Avoid deconstructing the logo.

Avoid adding effects like shadows, dimensions, and gradients to the logo.

Avoid placing the logo in a shape or container.

 

Imagery

Download Template

Low Saturation

B&W

30% Opacity Overlay

B&W with Alpine Blue Overlay

Alpine Blue Overlay

White Overlay

For all imagery, the Photoshop curves should be set up like this to eliminate deep blacks and bright whites, while color saturation kept low. This should go without saying, all images should be of the highest quality and clarity (no blurry or pixelated images).

Photoshop Curves

 
Site Branding Banners-01.jpg
 

Fonts

Download Fonts

headline

Paragraph

Bison Demibold/Bold

Myriad Pro Light

p

o

U

l

y

w

x

i

h

e

N

j

d

i

The font Bison weights bold and Demibold are the official header fonts of Alpine Air. The paragraph font for Alpine is Myriad Pro, this font brings together the technical aspect of the brand. Please do not adjust the character tracking (leave it at 0) and do not stretch or manipulate the text. Myriad Pro and Bison should be the ONLY fonts used in conjunction with the Alpine Brand.

 
Site Branding Banner 3-01.jpg

Additional

Branding Guide PDF

Paint Schemes

Any Questions please contact collin@alpine-air.com

  • Grey LinkedIn Icon
  • Grey Instagram Icon
0

© 2019 Alpine Air All rights reserved | 1177 Alpine Air Way Provo, Utah 84601 | 801-373-1508

Alpine Air 2019 Logo Rebrand - White.png
Super freighter Logo_White-03.png